[DATE, ex. Wednesday, June 11, 1998]
[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate 85245]
Dear [NAME, ex. John Smith],
We thank you for your interest in our
[LIST REASONS, ex.
o your bank account balances were insufficient for the credit limit requested
o your bank accounts at XYZ Bank have not been active for a sufficient time to form a reliable credit history]
{MENTION WHETHER ADDITIONAL REFERENCES MAY RESULT IN APPROVAL, ex. Although we cannot offer you credit terms at this moment, we may be able to approve your application if you provide us with [X] additional references.} {OFFER AN INCENTIVE TO PURCHASE, ex. Meanwhile, may I extend to you a discount of [Y]% for cash orders?} I give you my personal guarantee that you will be pleased with our
Sincerely,
[YOUR NAME, ex. Jill Jones]
